Projects

MINI COOPER

Ramadan is a time of reflection, connection, and meaningful experiences. MINI wanted to celebrate the spirit of the season by offering their customers something truly special – an olfactory journey where they could craft their own personal scent.
Tables were lined with rows of carefully selected fragrance notes – rich base notes, delicate heart notes, and airy top notes. Guests explored each scent, testing and blending, guided by instinct and curiosity. Scent strips fluttered between fingertips, comparisons were made, adjustments considered. Each step was an evolution – one drop more of amber, a touch less of citrus – until finally, their signature scent was born.
With their perfect blend in hand, they poured their creation into a personalized bottle embossed with the MINI logo, making it uniquely their own. The packaging was the final touch – each bespoke fragrance nestled inside a custom MINI-branded box, then slipped into our signature bag, ready to be taken home as a lasting memory of the experience.
In that moment, fragrance became more than a scent; it became a story – a reflection of individuality, a token of the ever-generous season of Ramadan, and an unforgettable part of MINI’s journey with its customers.