LUCID
To celebrate the grand opening of their first showroom in Saudi Arabia, Lucid wanted to offer a refined and memorable gift to their first 100 buyers. They envisioned a custom car diffuser that seamlessly aligned with their sleek, minimalist design language while elevating the driving experience with a signature scent.
The challenge was the timeline. With only a short window to execute, we worked swiftly to design and produce a diffuser that met Lucid’s exacting standards. The result was an elegant, matte black car diffuser with a streamlined silhouette, subtly bearing the LUCID logo in crisp precision. Its understated design seamlessly integrated into the interior of Lucid vehicles, ensuring an aesthetic and functional enhancement.
Beyond its visual appeal, the diffuser was infused with a bespoke fragrance crafted to evoke a sense of sophistication and tranquility – mirroring the smooth, electric-powered drive of Lucid’s vehicles. Delivered right on schedule, the custom car diffusers became a standout detail in the showroom launch, offering buyers not just a gift, but an elevated sensory experience that complemented their journey with Lucid.
