IMTIAZ DEVELOPMENTS
At the launch of Westwood by Imtiaz Developments, the company sought an extraordinary gift – one that embodied the elegance and architectural essence of the new building. They envisioned a custom fragrance that not only delighted their guests but also served as a lasting keepsake, reflecting the building’s iconic design.
The challenge lay in translating the striking aesthetics of the Westwood foyer into a perfume presentation.
The lobby’s centerpiece – a grand white marble reception desk and a towering golden abstract shelf – became our inspiration. We meticulously crafted a perfume case featuring a marble-textured base, adorned with the Westwood by Imtiaz Developments logo. The perfume bottle itself bore a golden cap, with an intricate image of the abstract shelf printed on its surface. To enhance its grandeur, the bottle was enclosed in a clear glass case, the back panel of which displayed the shelf’s background, creating a striking three-dimensional effect. Each guest’s name was elegantly printed on the bottle for a personal touch.
Beyond aesthetics, we curated a signature scent that echoed the sophistication of Westwood’s interiors – an aroma designed to capture the essence of refined living.
The impact was immediate as the guests expressed admiration for the thoughtful craftsmanship and multisensory experience that perfectly complemented their surroundings. The perfume bottles found a place in their homes and offices, ensuring a lasting impression of the property’s elegance, reinforcing the brand’s identity through both scent and design.
