TransPerfect — Riyadh
CASESTUDY — ACTIVATION
An Olfaction Experience, with TransPerfect
CLIENT
Venue
Format Bar
GUESTS
The Brief
After hosting a successful event together in Dubai, TransPerfect invited Parfumery to bring the Olfaction Experience to Riyadh — an evening where many guests would encounter the experience for the first time.
Parfumery was brought in to create an Olfaction Experience in Riyadh that felt interactive, personal, and memorable from the first scent — giving guests an opportunity to explore fragrance at their own pace and create something of their own.
The Experience
Discovery
Personalisation
The Outcome
The activation gave TransPerfect’s Riyadh event a distinctive fragrance experience, encouraging genuine conversations and giving guests something personal to take away rather than a conventional giveaway.
For Parfumery, the event demonstrated how a perfume activation in Riyadh can turn scent discovery into an interactive experience — bringing fragrance, personalisation, and thoughtful gifting together in one memorable evening.
