GBM — Mandarin Oriental Downtown
CASESTUDY — ACTIVATION
An Olfaction Bar Experience, with GBM
CLIENT
Venue
Format Bar
GUESTS
The Brief
For its event at Mandarin Oriental Downtown, Dubai, GBM wanted a meaningful addition — something that turned fragrance into a memorable takeaway rather than an afterthought.
Parfumery was brought in to create that moment through a fully presented Olfaction Bar — an interactive fragrance experience designed to feel personal, refined, and fitting for the setting.
The Experience
Guests explored a selection of fragrance notes, discovering the scents that resonated with them before creating a personalised blend of their own. The experience turned fragrance discovery into an engaging part of the celebration, giving each guest something personal to take home.
Discovery
Personalization
“The best event takeaways are the ones guests make themselves — a blend of their own is something no one else walks away with.”
The Outcome
The activation gave GBM a distinctive event experience that stood apart from a conventional giveaway — engaging, individual, and genuinely memorable for guests.
For Parfumery, the event demonstrated how an Olfaction Bar can bring fragrance discovery, personalisation, and thoughtful gifting together in one memorable event experience.
