Emirati Women’s Day — Central Park Towers
CASESTUDY — ACTIVATION
A scent experience for 60, with Central Park Towers
Celebrating Emirati Women’s Day with Central Park Connect — bringing Parfumery’s Olfaction Bar to Central Park Towers, where every guest could explore fragrance notes and create a personalized blend of their own.
CLIENT
Central Park Towers
Venue
Central Park Towers
Format Bar
Olfaction Bar
GUESTS
60
The Brief
For Emirati Women’s Day, Central Park Towers, through Central Park Connect, wanted an experience that felt genuinely considered — something guests could take part in rather than simply receive.
Parfumery was brought in to create an interactive Olfaction Bar experience where guests could explore fragrance notes, discover what suited them, and create a personalized scent to take home.
The Experience
Guests explored a range of fragrance notes, discovering the scents they were naturally drawn to before creating a personalized blend of their own. The experience turned fragrance discovery into a meaningful part of the celebration and gave each guest a keepsake to take home.
Discovery
Guests explored different fragrance notes at the Olfaction Bar, finding the combinations that resonated with their individual preferences.
Personalization
Each guest’s personalized blend was created live and presented as a keepsake to take home — making the fragrance part of the celebration itself.
“Celebrating Emirati women meant giving each guest a
moment of their own — a scent they created, and a
keepsake to remember the day by.”
The Outcome
The activation gave Central Park Towers a way to mark Emirati Women’s Day that felt
personal and considered — an experience guests took part in, not simply received.
It’s the kind of partnership Parfumery is built for — bringing scent discovery out of the
bottle and into real moments, with real people.
