DHA — Museum of the Future
CASESTUDY — ACTIVATION
A scent experience for 80, with DHA
CLIENT
Venue
Format Bar
GUESTS
The Brief
For an event at one of Dubai’s most striking venues, DHA wanted an experience that matched the setting — something guests could genuinely take part in, not simply observe.
Parfumery was brought in to curate an immersive Olfaction Atelier experience that felt personal, refined, and fitting for the Museum of the Future’s spirit of discovery. Guests were guided through fragrance exploration before creating a scent that reflected their individual preferences.
The Experience
From discovering the art of perfumery to crafting their own signature blends, every guest had the opportunity to explore fragrance at their own pace and leave with a personalised scent to remember the occasion by. The experience turned fragrance discovery into an active part of the event, rather than simply a gift or takeaway.
Guests explored a selection of fragrance notes, discovering the combinations that resonated with them before creating their own blend. The guided format gave each guest space to experiment, compare notes, and develop a fragrance that felt personal to them.
Each fragrance was created as a personalised keepsake, giving guests something tangible to take home from the experience and a lasting reminder of their time at the Museum of the Future. By combining guided discovery with hands-on creation, the format made the fragrance journey feel considered from beginning to end.
The Outcome
The activation gave DHA a fragrance experience that matched the calibre of the venue — immersive, personal, and genuinely memorable for 80 guests.
For Parfumery, the event demonstrated how an Olfaction Atelier can bring fragrance discovery, creativity, and personalisation together in one immersive experience.
