Athar — Abu Dhabi DED
CASESTUDY — ACTIVATION
A scent experience for 500+, with Abu Dhabi Department of Economic Development
Partnering with the Abu Dhabi Department of Economic Development for its Athar celebration — a bespoke Olfaction Experience where every fragrance reflected a value the organisation wanted to celebrate.
CLIENT
Venue
Format Bar
GUESTS
The Brief
For its Athar celebration, the Abu Dhabi Department of Economic Development wanted to reinforce its organisational culture in a way that went beyond the usual — something that turned company values into an experience employees could actively engage with.
Parfumery was brought in to design a bespoke Olfaction Experience that could translate those values into scent and engage an organisation of this scale.
The Experience
The Outcome
The activation gave the Abu Dhabi Department of Economic Development a distinctive way to bring its values to life at scale — creating a memorable experience rooted in participation rather than a one-size-fits-all gesture.
For Parfumery, the event demonstrated how a corporate fragrance experience in Dubai can connect scent, storytelling, and organisational culture in a way people can experience for themselves.
