Smartly × Snapchat
CASESTUDY — ACTIVATION
A scent experience for 15, with Smartly × Snapchat
CLIENT
Venue
Format Bar
GUESTS
The Brief
Smartly × Snapchat wanted something that went beyond the usual team building activities in Dubai — a hands-on, creative session the whole group could take part in together.
The answer was an Olfaction Atelier at Canary Club Dubai: an intimate, guided corporate perfume workshop for fifteen, built around creativity and the simple satisfaction of making something yourself.
The Experience
Guided by our perfumers, the team worked through a curated selection of premium fragrance notes, smelling, comparing and recording their favourites on the Olfaction Atelier fragrance wheel. Each guest then built their blend drop by drop, shaping a scent that reflected their own taste.
Because no two blends were the same, the session sparked natural conversation across the team, with colleagues comparing notes, swapping suggestions and testing each other’s creations as the perfumes took shape.
Discovery
Personalisation
“Team building works differently when everyone gets to create something of their own.”
— Parfumery Dubai
The Outcome
Fifteen guests, fifteen personalised perfumes. Every member of the team left with a fragrance they had created themselves, packed and ready to take home — a team-building takeaway that won’t end up in a drawer.
Interactive, creative and built around the group, the session brought the team together through a shared experience that lasts well beyond the day itself.
