DP World Tour — Dubai Invitational
CASESTUDY — ACTIVATION
Elevating the VIP & Players' Lounge, with DP World Tour
CLIENT
Venue
Format Bar
Olfaction Bar
GUESTS
300
The Brief
The European Tour Group wanted a premium experience beyond standard hospitality for the Dubai Invitational’s VIP & Players’ Lounge — something that matched the calibre of the tournament while giving guests a memorable moment to take part in.
Parfumery was brought in to create that signature moment through a live Olfaction Bar, where guests could explore fragrance notes, discover their preferences, and create a personalised fragrance to take home.
The Experience
Discovery
Guests explored different fragrance notes at the Olfaction Bar, finding the ones that resonated with their individual preferences.
Personalization
The Outcome
The activation gave the Dubai Invitational’s VIP & Players’ Lounge a distinctive fragrance experience that matched the tournament’s premium setting — engaging, personal, and different from standard hospitality.
For Parfumery, the event showed how a perfume activation in Dubai can bring fragrance discovery, personalisation, and luxury gifting together in a memorable guest experience.
