THE OASIS BY EMAAR
For the launch of their new property, The Oasis, Emaar wanted to offer their clients a luxury gift that would resonate with the essence of an oasis and encapsulate the spirit of the community. The challenge was to craft something that was not only unique but truly bespoke, elevating the concept of gifting to something memorable.
The journey began with Emaar’s vision of a custom scent for a room spray that would evoke the oasis itself – an aroma inspired by the desert’s warm sands and cool waters. Once the scent was approved, we carefully designed a packaging concept that would make the fragrance as much a visual delight as the scent.
We customized bespoke foldable boxes for 15 ml bottles, each adorned with a wooden texture and palm leaves embossing all over. We came up with a water-inspired design for the lid that evoked the flow of a desert spring and paired it with a bright blue suede interior, creating a sophisticated contrast.
Emaar’s VIP clients were gifted an exclusive luxury spray set. For these, we customized clear 100 ml bottles with the Oasis logo in gold lettering and golden caps to match. We then had them encased in custom luxury wooden boxes lined with blue suede. Each bottle also featured a small charm – a golden palm tree, the finishing touch that symbolized the oasis.
The final result was a gift that told a story of elegance and bespoke craftsmanship, leaving clients with not just a product, but a piece of the Oasis experience.
