ROLLS ROYCE
For the launch of the Rolls-Royce Black Badge Ghost, an event spanning seven days, Rolls-Royce sought a bespoke element to create an unforgettable showroom experience that would leave guests with a tangible memory of their visit – one that mirrored the elegance and precision of their own creations.
Our design process began with the crafting of the perfume bottles, each one customized with care. Clear glass bottles revealed a mesmerizing turquoise shimmer in the perfume, evoking the bold yet refined spirit of the Black Badge Ghost. The Rolls-Royce logo was prominently displayed in a sleek print on every bottle, ensuring brand identity resonated at every glance.
To elevate the experience further, we introduced an exclusive personalized touch: a live engraving booth at the showroom. Guests watched as their names were meticulously engraved on their bottles, creating an irreplaceable keepsake unique to them.
The impact was striking. Guests were captivated not only by the visual beauty of the bottles but also by the thoughtful personalization, which left them feeling truly valued. The activation added an extra layer of luxury to the launch, perfectly aligning with the prestige of Rolls-Royce and leaving a lasting impression long after the event ended.
