Forthing — Rixos The Palm
CASESTUDY — ACTIVATION
A scent experience for 200, with Forthing
CLIENT
Venue
Format Bar
Olfaction Experience
GUESTS
200
The Brief
For the reveal of the new Forthing lineup, 200 distinguished guests — including celebrities, creators, and government officials — called for something beyond standard event hospitality. The experience needed to feel premium, engaging, and worthy of the occasion.
Parfumery was brought in to create a hands-on fragrance experience that would give guests a memorable way to take part in the launch, combining scent discovery with personalised fragrance creation.
The Experience
Guests explored curated fragrance notes and selected the scent palette that suited their preferences, guided by the Parfumery team. Their chosen notes were then blended on-site to create a custom fragrance for each guest.
The result was more than a takeaway. The perfume activation in Dubai became part of the evening itself, giving guests an opportunity to discover, create, and leave with a signature scent made specifically for them.
The format kept the fragrance journey simple and social, allowing guests to move from scent discovery to creation without interrupting the flow of the evening. It added a sensory layer to the launch while keeping the focus on each guest.
Discovery
Personalisation
The Outcome
The activation gave the Forthing reveal a premium fragrance experience that matched the calibre of the night — hands-on, personal, and genuinely memorable rather than a passive giveaway.
For Parfumery, the event demonstrated how an Olfaction Experience can turn a Dubai launch into a more engaging guest journey, bringing fragrance discovery, personalisation, and thoughtful gifting together.
