Emirati Women’s Day — Dubai Holding
CASESTUDY — ACTIVATION
A scent experience for 70, with Dubai Holding
CLIENT
Dubai Holding
Venue
Format Bar
GUESTS
The Brief
For Emirati Women’s Day, Dubai Holding wanted a moment that felt genuinely meaningful — a way to celebrate Emirati women through an experience guests could take part in, not simply observe.
Parfumery was brought in to create an interactive Olfaction Atelier experience that felt personal, refined, and fitting for the occasion, giving 70 guests an opportunity to explore the art of fragrance for themselves. The format allowed guests to move from discovery to creation in a relaxed, hands-on setting.
The Experience
Discovery
Personalization
The Outcome
The activation gave Dubai Holding a thoughtful way to mark Emirati Women’s Day through an experience that was personal, engaging, and memorable for its guests. It created a shared celebration while still giving each guest something uniquely their own, making the fragrance itself part of the occasion from first discovery to final blend, rather than simply a takeaway.
For Parfumery, the event demonstrated how an Olfaction Atelier can bring fragrance discovery, personalisation, and thoughtful gifting together in one immersive event experience.
