MIELE
Miele’s high-profile private event called for an exclusive and deeply personal touch – custom fragrances uniquely tailored to reflect every recipient’s individuality.
At PARFUMERY, we believe scent is more than a fragrance; it is a powerful vessel for memory and emotion. Sharing Miele’s vision of creating lasting impressions through scent, we crafted bespoke perfumes that would not only serve as luxurious gifts but keepsakes that forge a deeply personal connection through scent.
To achieve this, every guest answered a bespoke fragrance survey that delved into their personal preferences ranging from their favorite ambiences to their best sentimental memories. Using these insights, we curated a personalized scent for each individual, ensuring a fragrance that resonated on a personal level.
Encased in sleek, glossy black bottles, each perfume carried the Miele logo and an engraving of the guest’s name on the front. The back detailed the blend of scent families selected for them, transforming every fragrance into a reflection of its owner.
Despite a challenging timeline, our team executed the project with precision, ensuring that every fragrance was handcrafted, personalized, and delivered on time.
By blending personalization with craftsmanship, these bespoke fragrances became an extension of each guest’s personality – a tangible, scented memory that deepened their connection with the brand and continued to resonate long after the event.
